Strategic consulting and coaching to enhance the culture, communication, and organization of architecture and design firms.

“Be what you want to do, authentically.”
Michael S. Bernard, Architect
For most of my career, I pursued architectural practice. I gradually shifted my focus to mentoring the people who design.
Your insight and experience in the design and construction industry is invaluable. I am so grateful for your support over the past 10 years.
Emily Huang
Founding Partner
Huang Iboshi Architecture, IncDiscussions with you gave me a different perspective that as a sole owner I wouldn’t otherwise have access to.
PSM Architects
Michael’s a well-rounded architect with a wide range of experience. His presence and demeanor allows for problem-solving with a high-level strategic awareness.
Eric Hartz,
Director of Operations
Gast ArchitectsMichael helped me transition from a sole-contributor project manager to one of leadership across the company.
Marta A.
You offer a balanced perspective of good design, the business of design, and the challenges that architects face.
Jenny R.
As a small business owner, it’s been extremely useful to have you as a confident, strategic partner, enthusiast, challenger and more.
Patricia M.
You’ve helped us a lot in developing and defining our identity, offering an external perspective on what you think we’re about and how we might get that to resonate with the outside world.
PROTO, Inc.
Our leadership has a much better understanding of how to organize and run an architectural practice and, as a result, greater/stronger commitment to the practice.
S&S
Articles
Nuts & BoltsPodcast
Finding Your Purpose in the Profession of Architecture
PodcastStrategy
Why Design React Mode is Shrinking your Business
Nuts & Bolts
Every Project Has Four Corners
Strategy
How to Succeed in an Amazon World
Strategy
Your Firm Survived the Recession – Now Foster a Thriving a Practice
Strategy
Thinking About Business Models
Strategy
Regaining Profitability – and Moving Ahead
Nuts & Bolts
Turn Off the Auto-Pilot and Engage
Nuts & Bolts
Mapping the Path to your Next Project and a More Predictable Workload
Strategy
Mentorship in Architecture
Nuts & Bolts
Collections Strategies for Design Firms
Nuts & Bolts
Why Mid-Sized Design Firms Should Hire a Director of Operations
Strategy
Finding Your Purpose in the Profession of Architecture
Nuts & Bolts
Billing and Client Communication
Strategy
Squinting at the Light at the End of the Tunnel
banner photo by Donald Cremers; photo of Michael by Nicolas Smith